The spark.
The first time I thought of GHYG was back in high school — junior or senior year, in art class. We had this sketchbook assignment where we had to come up with 100 different drawings. One of them was to design an album cover.
I had already been messing around with cover art for local artists in my free time, but honestly, I’ve been creating since I was a kid. Drawing on whatever I could find. Cutting up old T-shirts. I used to make full entrance gear for my WWE action figures — title belts and all. That creative itch was always there.
So for that school project, I drew a sack of money, some diamonds, and a ski mask hanging out the side. Then I titled it:
“Get It How You Get It.”
I didn’t know it at the time, but that little sketch would end up being the seed for something way bigger.
The first try.
A few years later, I started a clothing brand with one of my homies. We didn’t really know what we were doing — everything was rushed. We figured it was simple: make some designs, throw them on shirts, build a site, tell people — boom.
I ended up handling most of it — from the designs and website to linking with manufacturers and making the sales. My boy helped with the bulk order, but I was the one really pushing it forward. We were supposed to be 50/50, but the energy didn’t fully match.
No hard feelings though — that’s still my guy.
We made maybe $200–$300 total. It wasn’t a huge success, but it was a start.
We had ambition, but no real structure. No plan. Just figuring it out as we went.
Then life hit.
My inventory got tossed — just gone. Everything I had worked for, all the product I was sitting on, was out the picture.
And around the same time, I lost my grandma. She had been in and out of the hospital, fighting her own battle. She never got to see the brand really do anything. That crushed me.
I was drained. No vision. No energy to create.
I was stuck in a job I didn’t care about, just trying to stay afloat.
GHYG went quiet. Not because I didn’t care — but because I needed space to breathe.
But people kept asking.
Even during the silence, people asked about the brand — wondering when I was gonna drop again. Which was wild, because I had only ever had that one rough launch. But the fact that people even remembered stuck with me.
The comeback.
In 2024, I decided to step back into it — only this time, I was in a different headspace.
I had grown. Mentally. Creatively. Spiritually.
I was more intentional. Smarter with my decisions. More focused on the long game.
My family helped bring it back to life.
My mom and sister helped me pay for my first bulk order and backed the vision from day one. My sister basically became a brand ambassador — reposting every drop, pressing her friends to support, even checking people who said they would and didn’t.
That kind of support reminded me why I started.
GHYG came back because I came back.
I’m not who I was when I first started — and the brand isn’t either.
It’s more rooted. More intentional. More me.
- Nnaemeka Ezeagwu
Founder, GHYG